The research area of the INTERACT group is information technology (IT) in its various forms embedded in everyday human practices. The research group has strong background in multidisciplinary research, combining perspectives from both humanistic and information technology oriented disciplines. The group relies mainly on qualitative, participatory and constructive research approaches, developing novel information technology enabled services and experimenting with them in the field context for understanding the potential value of the service. Value is examined as a holistic concept addressing business impact, subjectively experienced value, domain specific value parameters, such as health/environment/behavior impact, etc. The focus is on the development, adoption and validation of IT based services and on the collaboration of network of actors co-creating value through the adoption of the service. The service domains can include, for example, retail, health and wellbeing, and mobility. The research examines value co-creation networks, i.e. it requires collaboration with companies and organizations developing, producing and delivering the services as well as with individuals who are involved in service adoption and delivery in various roles as users, employees, developers and decision makers.

The research performed by the doctoral student should fit or complement the above mentioned research themes.