Abbott Laboratories

Wiesbaden, Germany

Responsibilities

• Develop strategy for the launch of a new hematology instrument;
• Launch new products in collaboration with cross-functional launch team;
• Develop and implement marketing support tools for the area, including KOL strategy and digital outreach;
• Research market insights in key countries including emerging countries and ensure information flows to the Global Marketing team;
• Influence prioritization and support tactical execution at regional/country level with a focus on Western and Eastern Europe;
• Collaborate with Area Marketing team as well as Scientific Affairs, Market Access, Commercial teams and country leadership teams to develop relevant approaches.

Qualifications

• Graduate degree (Masters, PhD or MBA) in marketing, business or engineering/scientific degree;
• A min. of 5-year experience in marketing within the Diagnostic area, especially Hematology;
• Experience in launching products in a multi-country setting;
• Field sales experience is a plus.

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