Business Environment
Ancillary revenue is now an integral part of most airlines’ business models. With over $40.6 billion generated by the airlines in 2013 from ancillary service sales, a massive increase of 89% from the 2010 estimate of $22.6 billion, Merchandising products is really a huge opportunity for the airlines to boost their bottom line; airlines are today strongly focusing on delivering improved service and value across the entire traveler experience. In Amadeus, Airline Merchandising is part of the Top 5 key strategic initiatives for Airline IT and providing solutions to maximise any and every airline retailing opportunity is the exciting challenge the Airline Merchandising team is responsible for. Boundless opportunities, a rich panel of retail best practices (Personalisation, merchandising techniques, channel, timing, services, price), a center-stage into the new distribution model (NDC) make the scope of the airline merchandising extremely large and fully transversal.
Shaping the future of the Amadeus Airline Merchandising offer is the very exciting challenge we are dealing with.
 
Summary of the role
Define the brand, package and the product positioning within the Amadeus offer to the customer.
Main responsibilities
    • Understand customer's business and issues; support development of value proposition to customer.
    • Identify opportunities for the development of new or enhancement of existing products through analysis of market, competitor and customer information and knowledge of Amadeus' potential offering that will meet customer needs.
    • Plan and manage the development of new product or enhancement to existing product.
    • Coordinate elements for product launch: Information materials, training, support, marketing communication materials, positioning, pricing and sales roll out.
    • Manage products profitability aligning resources dedicated to product through the products lifecycle.
    • Advise and offer support on the implementation of customer targeted marketing programmes.

Education:
    • University degree in Business, Product Management, Marketing or related field, or equivalent work experience
    • Engineer degree
 
Work experience:
    • 3-5 years experience in Merchandising or Retailing.
    • Strong Product Management Experience.
    • IT/Travel industry/Airlines sectors would be a plus.
 
Skills:
    • Fluent English language skills
    • Accountability and pro-activity
    • Strong presentation and writing skills
    • Strategy and Direction / Planning
    • Change management and flexibility
    • Customer focus
    • Multicultural approach
    • Relationship and team building
    • Analytical and conceptual thinking