BSB - The British School of Brussels
Brussels, Belgium
The British School of Brussels is seeking a full-time Digital Marketing Specialist to join its vibrant, fast-moving External Relations Department. The successful candidate will have previous experience working with website content management systems (CMS), strong experience in the field of digital communications/social media platforms and an editorial background for copywriting, editing and proof-reading.
Description of the role:
The Digital Marketing Specialist is responsible for managing, enhancing and delivering existing and new capabilities for various web applications to ensure the professionalism, accuracy and representation of the BSB brand across its digital platforms. A diverse role encompassing all aspects of digital marketing from writing, editing and repurposing content, to email and newsletter creation, from SEO to search marketing (PPC) and CMS management.
This role is within a fast-paced environment so the ability to prioritorise, plan and implement to deadlines is essential. The Digital Marketing Specialist has the following responsibilities:
- maintaining the school’s web presence, including: britishschool.be, the mobile site, staff intranet, parent portal (eBSB) and its social media sites, ensuring content is re-purposed over multiple platforms as appropriate, is constantly up-to-date and accurate;
- responsible for the school’s social media campaigns (copywriting, managing and monitoring activity) for Facebook, LinkedIn and Twitter;
- responsible for proposals and recommending further digital marketing improvements, together with associated planning and implementation across these platforms;
- maximising the use of its web presence as a recruitment tool (SEO/PPC) supported by an external agency;
- producing status/analytical reports with recommendations and acts as interface between Marketing and IT Departments;
- contributing to the overall marketing strategy by proposing improvements;
- advising and supporting BSB parents (Friends of BSB) on communications and handling their queries in a timely manner;
- overall responsibility for the Digital Signage across the school;
- coordinating photography and managing the school’s photo database;
- assist in the production of school publications in line with brand guidelines;
- supporting the Director as needed to achieve the Department’s goals (up-keep of statistics/metrics and other duties as required).
Profile:
- an excellent understanding of web technologies and passionate about digital trends and channels;
- previous experience with digital communication platforms including CMS, intranets, social media networks, creation of online newsletters and surveys is essential;
- strong communication skills including copywriting, editing, proof-reading and the ability to re-purpose content;
- Bachelor Degree in Marketing or IT-related and five years’ related experience understanding of SEO/PPC and basic coding techniques (HTML/web development);
- able to demonstrate fine attention to detail - accuracy is crucial;
- knowledge of desktop publishing, WordPress and photo editing software;
- knowledge of French and/or Dutch an asset, as is an interest in photography.
In return, we offer:
- A full time, permanent contract with generous holiday provision;
- On the job training;
- Interesting position in an international environment;
- Attractive salary (Operational Staff scale – Band 3) and extra-legal benefits.
Application process:
The deadline for applications is 19 April 2015 at 16.00 (Belgian time).
Interviews will be held in school before the end of April.
To apply, follow the instructions on www.britishschool.be (Job opportunities).